20th Anniversary Virtual Gallery
Welcome to CFMWS' 20th Anniversary Virtual Gallery
This year, Canadian Forces Morale and Welfare Services (CFMWS) is celebrating 20 years of unrelenting dedication to helping Canadian Armed Forces members and their families with services that are tailored to handle many unique aspects of the military lifestyle.
This virtual gallery was created in order to share memories and learn more about significant milestones that marked the organization over the last 20 years. This is also where you will find information about upcoming anniversary-related events as details become available.
We invite you to browse through the gallery regularly as we will continue to add and feature new content and information in the weeks and months to come.
We hope you will enjoy this journey into our past, present and future!
"Be One of a Million!" Contest
As its 20th Anniversary celebrations come to a close, Canadian Forces Morale and Welfare Services is launching one final activity in March: the “Be One of a Million!” contest. Don’t have your CFOne Card yet? Or you have a CFOne Card but know other CAF Community members who don’t? Well then, this contest is for you! Click here for more info...
CFMWS 20th Celebrations Base Fund Challenge
This fall, against the backdrop of the CFMWS 20th anniversary celebrations, a fierce competition took place between Canadian Armed Forces Bases and Wings across Canada. The challenge was to hold a CFMWS 20th anniversary event that would attract the strongest number of participants (per capita), provided the event was held in conjunction with CANEX birthday sales during the month of September. The prize was a $5,000 contribution to the winning team’s Base / Wing fund. Click here for more info...
Share to Win: The winner is...
From September 15th to October 15th, all CFOne Card holders were invited to share a memory from the past 20 years on CFMWS’ Facebook page (#CFMWS20). Each week, participants who met all the eligibility criteria received a small prize consisting of a $10 gift card from CANEX, a Soldier On cap or apron ($20 value), as well as a couple of 20th anniversary novelty items. All weekly winners’ names were automatically entered into a draw for a chance to win a $250 CANEX gift card. The winner of the $250 CANEX gift card is... Click here to find out!
20 Milestones in 20 Years
Over the next few weeks and months, we will be featuring a series of 20 articles presenting milestones to help you discover various aspects of our history. Click here to go to the section of this web page where you can find links to these articles.
“Share to Win”: 20th Anniversary Facebook Contest
From September 15th to October 15th, all CFOne Card holders are invited to share a memory from the past 20 years on CFMWS’ Facebook page (#CFMWS20). Every week, five (5) winners will be randomly picked among eligible participants. The weekly winners will receive a small prize and be automatically entered into a draw for a chance to win a $250 CANEX gift card – which will be drawn on Friday, October 28th 2016. Terms and conditions apply. Click here for more details and the contest rules...
CFMWS’ 20th anniversary in their own words
We invite you to watch a video (featured below) that celebrates the creation of CFMWS and presents the challenges that faced the new organization. The video features testimonials from former senior executives and managers as well as employees who have worked with CFMWS since the beginning and played an important role in the creation of the organization. Click here for more info...
Watch Our Most Recent Video Highlights Here.
Celebrating 20 Years!
We invite you to watch this video that celebrates the creation of CFMWS and presents the challenges that faced the new organization.
The video features testimonials from former senior executives and managers as well as employees who have worked with CFMWS since the beginning and played an important role in the creation of the organization.
When military members and their families shop at CANEX, not only do they find great products and services, but they can also feel good knowing that the proceeds from their purchases contribute to the Canadian Armed Forces community.
Today, CANEX operates 39 stores across Canada, and as well as over 180 concessions ranging from restaurants to barber shops to real estate offices. In addition to the retail stores, CANEX offers no-interest credit plans and a discount Home Heating Program. CANEX also partners with The Personal Insurance Company to offer preferred group rates.
Since 2015, CANEX patrons also benefit from online shopping at www.CANEX.ca.
CANEX has been serving the Canadian Armed Forces community for over 45 years.
Support for the Deployed
Since August 2000, CFMWS has been deploying staff to deliver morale and welfare programs on overseas operations and on HMC ships. Depending on the needs of the mission, our staff members support deployed personnel by offering services such as Rest and Recreation programs, Home Leave Travel Assistance services, retail stores, a mess, fitness, sports and recreation programs, barber services, and more.
We also provide morale and welfare activities at Third Location Decompression Centres to help ensure that the transition back home following a deployment is a smooth one.
CFMWS provides a variety of products and services that give deployed personnel a piece of home while they’re away. Services include entertainment Show Tours, as well as distributing books, newspapers, magazines, and donations from Canadian individuals and corporations.
For personnel who are deployed over the holidays, our Operation Santa Claus program provides a gift package filled with generously donated items from Canadian companies, corporations and service clubs.
Military Family Services
Military Family Services (MFS) manages the Military Family Services Program, Children’s Education Management, and addresses issues that affect the quality of life of families on behalf of the Department of National Defence and the Canadian Armed Forces. MFS provides funding and oversight to the Military Family Resource Centres (MFRCs) that are located at bases and wings across Canada, the United States and Europe. MFS also provide a 24/7 Family Information Line (1-800-866-4546) that offers bilingual, confidential information and referral services for families by trained counselors. On the web, we provide an online portal to MFRCs and national information useful to all military families through www.familyforce.ca.
The Military Family Services Program celebrates its 25th Anniversary in 2016.
The CAF Sports Program
The Canadian Armed Forces Sports Program plays a prominent role in promoting fitness and good health for military personnel. There are sports options available for a variety of skill levels in every Canadian Armed Forces community, and experienced athletes are also encouraged to compete in our regional, national and international competitions. Over 20,000 members participate in the Sports Program.
Since October 2012, DFIT.ca provides online operational fitness training plans and guidance to more than 28,000 registered Canadian Armed Forces (CAF) members, both Regular Force and Reserve. The site also offers a complementary online resource available to military family members, veterans and their families through the CFOne card number.
Military Family Fund
Since 2008, the Military Families Fund (MFF) provides emergency support for the families of former and currently serving Canadian Armed Forces members.
One hundred percent of the donations made to the Support Our Troops Funds (SOT) go directly to supporting Canadian Armed Forces members and their families.
Here are some of the Morale and Welfare programs and services that existed before 1996.
CANEX (formerly known as Maple Leaf Services)
CANEX has a history embedded within the Canadian Armed Forces (CAF). In fact in 1954 Maple Leaf Services was established and empowered by DND to sell goods and services to enhance the CAF. Fast forward to 1968 when CANEX was ratified by the Defence Council.
SISIP Financial (formerly known as the Servicemen’s Income Security Insurance Plan)
SISIP stood-up in 1969 following a study done by the CAF on financial security of its members as the Servicemen’s Income Security Insurance Plan to provide income protection to the servicemen and women of the CAF who were unable to secure long-term disability and life insurance coverage from the private sector due to their enhanced risk of death or injury due to war and military life.
CISM / Military World Games
Since the 1980s, the Canadian Armed Forces participates in CISM, an international military sports organization with 133 member countries. CISM holds more than 20 competitions annually, and hosts an Olympics style Military World Games every four years.
Military Family Services Program (MFSP)
The Canadian family support movement originated in the 1970s in response to growing family support needs, resulting in the establishment of many family resource programs in communities across the country over the next two decades. This resulted in the creation of the CAF-wide and publicly funded Military Family Services Program (MFSP) in 1991.
20 Milestones in 20 Years
Creation of Canadian Forces Personnel Support Agency (CFPSA)
It was on September 3rd, 1996 that the Canadian Forces and the Department of National Defence implemented a VCDS Instruction that launched the provision of Personnel Support Programs through a Non-Public Property delivery model. Click here to read more.
Creating Strategic Partnerships
Focus on Family Care (SCONDVA)
The Standing Committee on National Defence and Veterans Affairs (SCONDVA) released “Moving Forward – A Strategic Plan for Quality of Life Improvements in the Canadian Armed Forces” in November 1998. The report resulted in the introduction of new policies and changes to existing ones that impacted military families. Click here to read more.
Support for the Deployed
Since 2000, Personnel Support Programs (PSP), a division of CFMWS, have been deploying staff to deliver morale and welfare programs on overseas operations and on HMC Ships. CFMWS provides a variety of products and services that give deployed personnel a piece of home while they’re away. Click here to find out more.
National Military Cemetery opens as a national focal point of honour for serving and released members
The National Military Cemetery (NMC) of the Canadian Forces was officially opened on June 28th, 2001, by Her Excellency Governor General Adrienne Clarkson. It is dedicated to Canadian Armed Forces (CAF) personnel who have faithfully served their nation in times of peace and war. Click here to read more.
Health Promotion Delivery
In July 2001, CFMWS signed a Service Level Agreement with the Director General Health Services of the Department of National Defence to deliver a publicly funded health promotion program on Canadian Armed Forces (CAF) bases and wings called “Strengthening the Forces”. Click here to read more.
Don Cherry’s Lasting Impact on the Promotion of
Support Our Troops Products
The Support Our Troops line of merchandise was introduced in 2005. During the NHL playoffs in June 2006, renowned CBC "Coach's Corner" host Don Cherry made a plea to Canadians to show their support for our troops by purchasing Support Our Troops products available through CANEX, a division of Canadian Forces Morale and Welfare Services (CFMWS), known then as Canadian Forces Personnel Support Agency (CFPSA). Click here to read more.
Launch of the Soldier On Program and Its Successes
Since its inception in 2007, Soldier On has supported more than 2,200 serving members and Veterans of the Canadian Armed Forces with physical or mental illnesses/injuries to adapt to their new normal. Soldier On does this through sport and physical recreation activities that help members build confidence in their abilities and realize their full potential. Click here to read more.
Military Families Fund
Established in 2007 by then CDS, General Hillier, the Military Families Fund was set up as a Non-Public Property Fund to assist military families faced with unforeseen and often immediate needs resulting from conditions of service. This Fund allowed the chain of command to quickly respond to the unique, unforeseen and often immediate needs of military members and their families. Click here to read more.
Creation of CF Personnel and Family Support Services (CFPFSS) with the inclusion of Director Casualty Support Management (DCSM)
In April 2008, the Chief of Military Personnel announced a change to his organizational structure aimed at streamlining responsibility for policy development and service delivery. In May 2008, the Director General Personnel and Family Support Services (DGPFSS) formally stood up as the Canadian Forces Personnel Support Agency (CFPSA) stood down. Click here to read more.
Community Fundraising Activities
Thanks to community fundraising and generous donations from organizations and individuals, Canadian Forces Morale and Welfare Services (CFMWS) is able to provide assistance and opportunities to Canadian Armed Forces (CAF) members and families that need it most. Click here to read more.
CFMWS offers increased support through online services and the Family Information Line (2010)
2010 was the year Canadian Morale and Welfare Services (CFMWS) employed enhanced technology to expand its service delivery to reach all its beneficiaries regardless of their location. The Canadian Forces Community Gateway, a national site that was developed to help CAF members and their families integrate better into military communities across the country, was officially launched on 30 June 2010. Click here to read more.
Established in June 2011, the Canadian Forces Appreciation Program was created as the official Canadian Armed Forces (CAF) discount program. Built upon the previous CANEX Discount Program, the CF Appreciation Program combined several existing regional discount programs for goods and services being offered to military personnel and their families in recognition of their sacrifice and dedication. Today, the entire CF Community can gain free access to the CF Appreciation Program through their CFOne Card. Click here to read more.
Ground breaking CAF fitness program introduced
After 30 years, the Canadian Forces EXPRES Test has been replaced with an evaluation process that is now linked directly to operational readiness and no longer linked to gender or age. On 31 March 2008, the Canadian Armed Forces (CAF) launched a new Health and Physical Fitness Strategy to promote and sustain a healthy and physically fit force. This strategy attempted to integrate physical fitness training and testing programs with health promotion programs. The new CAF fitness program received approval by the Armed Forces Council by the end of 2012. The FORCE program officially launched April 1, 2013, on a trial basis; it became the official CAF fitness standard on April 1, 2014. Click here to read more.
CANEX /SISIP Financial Redefined as Commercial Services
As part of the broader mission of Canadian Forces Morale and Welfare Services (CFMWS), CANEX and SISIP FINANCIAL have spent almost 50 years dedicated to enhancing the morale and welfare of Canadian Armed Forces (CAF) members and their families! In 2013, CANEX and SISIP Financial were redefined as the Commercial Services division of CFMWS. This change merged their retail and financial operations to further improve the products and services they provide to the CAF community. Click here to read more.
CAF Community Newspapers Ahead of the Pack
To keep military community members well-informed, CFMWS supports 15 community newspapers at bases and wings across Canada. Over 250,000 readers rely on our newspapers for information on military operations, local programs and community events. Click here to read more.
100,000th CFOne Card Issued
It was back in October of 2013 that Canadian Forces Morale and Welfare Services (CFMWS) introduced the CFOne Card. At the time, the CFOne Card consolidated the functions of several cards into a single one providing access to both the CANEX Rewards Program and the CF Appreciation Program. In January of 2015, CFMWS reached an important milestone. The first 100,000 CFOne cards were issued! Click here to read more.
The Military Family Services Program Celebrates its 25th Anniversary!
The Canadian family support movement originated in the 1970s in response to growing family support needs, resulting in the establishment of many family resource programs in communities across the country over the next two decades. This resulted in the creation of the CAF-wide and publicly funded Military Family Services Program (MFSP) in 1991. Over the past twenty-five years the Military Family Services Program has been a cornerstone for family support, promoting and facilitating community-based services that strengthen the resilience of military families and their communities. Click here to read more.